Our Course
PSIMS can be your partner in helping you learn Digital Marketing setting you apart from your peers.
Course Modules
Advance Digital Marketing Program
- On-Page Optimization
- Keyword Research
- Sitmap, Robots …etc.
- Off-Page Optimization
- Directory Submission
- Article / Press Submission
- ORM Online Reputation Management
- Google Webmaster Tools
- Facebook Marketing
- Facebook Analytics
- Mobile App Marketing
- Linkedin Advertisements
- Twitter Marketing, Ads..etc.
- YouTube Adv, Mktg, Campaigns
- YouTube Analytics
- Google Plus
- SlideShare
- Periscope
- PPC Traning
- Setup PPC Campaign
- Search Network
- Display Network Campaign
- What is Keyword research ?
- Create effective AD Groups
- What is imp of Landing page
- What is Bidding
- Merchandising Products
- Video Promotions
- Mobile Marketing
- Importance of Quality Score
- Campaign Performance report
- Google Certification Exam Guidance
1. MCC (My Client Centre)
2. Merchant client centre
3. Campaign performance reports
4. Automated bid managers.
5. Managing account access levels
6. Managing your account structure
7. Creating an optional login Adwords account.
1. Show ads to your past visitors
2. Dynamic remarketing: boost your results
3. Remarketing for mobile apps
4. Remarketing lists for search ads, video remarketing
5. Conversion tracking works website actions
6. Phone calls: calls directly from your ad.
- Web Analytics
- Reports & Interface
- Auto Emailing Report
- Advertising Analytics
- Webmaster Tools Analytics
- Conversion Tracking
- Goals
- Calculating ROI
- Custom Reporting
- Search Console
- What is Webmaster Tools
- Site working on Search Console
- Refine personal and site settings
- Manage and monitor your site
- Search Traffic
- Google Index
- Crawl & Fetching your site
- Submitting your verification code
- Testing Robot.txt & Sitemaps
- Security – Check for errors
1. Steps to Blog Marketing Success
2. Create your Blog – Focus on your Business Details
3. Customize your Blog – Be professional
4. Create the about page – So people may trust you
5. Posting – Getting the word out. Marketing tools – Using them
1. Installing a WordPress
2. WordPress Dashboard Tour
3. WordPress Settings
4. Theme, Plugin & Widgets
5. Web Page Creation
6. Landing Page Creation
7. How to add advance features to your site.
8. Make your website live on Google
- Get paid for Leads
- Bring Potential customers
- Google Adsense
- Being Flipkart, Amazon affiliates
- Setting up Monetization
- Adding Affiliate to your website/blog
- Make money online
1. How To Create Your ‘Bribe’ Offer
2. How To Create A High Converting Landing Page
3. Joining Give Away Events
4. Adding Your Offer To Other People’s Thank You Page
5. Ad Swaps – from third party sites
- How to choose write Image for your Ad.
- How to edit Image
- Tools to use for image creation
Module 1: Marketing Overview
- Intro To Marketing
- Difference Between Sales & Branding
- Case Studies of Branding
Module 2: Digital Marketing Intro
- Intro To Digital Marketing
- Objectives of Digital Marketing
- Modules Of Digital Marketing
- Why Digital Marketing Buzz
- Opportunities In India & Growth Projection
Module 3: Search Engine Intro
- What is SERP
- Components of SERP
- What is Search Engine Process
Module 4: Understanding a website
- What do you understand by a website?
- Types of websites
- What is a URL?
- Understanding Website Structure
Module 5: Basics of HTML
- Components of a webpage
- Essential HTML Codes
- First Assignment
Module 6: Create your first website
- What is hosting & domain?
- Types of domains
- Understanding Control Panel
- What is CMS?
- Installing WordPress
- Theme, Home Page & Menu customization
- Essential Plugins
Module 7: Graphic Designing & Video Editing Intro
- Create Post, banner & Presentation
- Video crop, merge, resize & edit
- Tools: Canva & Filmora
Module: 8 Content Research & Creation
- Content Research
- Copywriting
- Content structure
- Content Spinning
Module 9: Introduction to SEO
- What is SEO
- Crawling
- Indexing
- Ranking
- Do's & Don't of SEO
- SEO Elements
Module 10: Major Google Updates
- Introduction to major Google Updates
- Google Panda
- Google Penguin
- Google Hummingbird
- Google Hummingbird
- What is AMP?
- What is CWV?
- Major CWV Factors & Solutions
Module 13: Off page SEO
- What is Off page SEO Optimization
- Importance of Backlinks
- Link Building techniques
- Directory Submissions
- Social Bookmarking
- Article Submission
- Q & A Submissions
- Forum Submission
- Guest Posting
- Profile Creation
- Profile Creation
- Press Release
- Image Submission
- Infographic submission
- PPT Submission
- PDF Submission
Module 14: Technical SEO
- Robots.txt
- Sitemaps
- Sitemaps
- Site Audit
Module 15: Local SEO
- Module 15: Local SEO
- Google My business Profile Creation
- GMB Profile Optimization
- Local Content Creation ideas
Module 16: Google Search Console
- What is Search Console
- Understanding Server Codes
- Parameter Handling
- How to submit a website on search console
- URL Inspection
- Performance
- Site coverage
- Links
- Security and Manual Actions
Module 17: Google analytics
- What is Google Analytics
- GA Configuration
- Dimensions & Metrics
- Goal Configuration
- Funnel
- Spam Filter
- Reporting
Module 18: Google Ads Introduction
- Principles
- How google ads works
- Quality Score
- Important terms